Now You See It (Stephen Few)

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This companion to Show Me the Numbers teaches the fundamental principles and practices of quantitative data analysis. Employing a methodology that is primarily learning by example and “thinking with our eyes,” this manual features graphs and practical analytical techniques that can be applied to a broad range of data analysis tools—including the most commonly used Microsoft Excel. This approach is particularly valuable to those who need to make sense of quantitative business data by discerning meaningful patterns, trends, relationships, and exceptions that reveal business performance, potential problems and opportunities, and hints about the future. It provides practical skills that are useful to managers at all levels and to those interested in keeping a keen eye on their business.