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Commerce

Bol.

Bol.com, one of Europe's largest online retailers, offers a wide range of products to millions of customers in the Netherlands and Belgium. To remain successful in the competitive world of e-commerce, Bol.com has put data analytics at the heart of its strategy. Thanks to Tableau and the support of The Information Lab, Bol.com has undergone a massive transformation into a data-driven organization.

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Challenge
In the rapidly changing online retail market, flexibility is essential. Consumer behavior is constantly changing, and customers expect a seamless experience. Bol.com faced the challenge of:
  • Respond quickly to changing customer needs,
  • Ensure efficient inventory management and assortment quality,
  • Make data access and insights scalable for a fast-growing organization.

Solution
Bol.com implemented Tableau, a powerful analytics platform, with support from The Information Lab. This partnership enabled Bol.com to:

  • Gain insights into consumer behavior and seasonal trends,
  • Improve inventory management and operational efficiency,
  • Decentralize data access, allowing employees to perform their own analysis.
Result
With Tableau, Bol.com has:
  • Grew from 200 to more than 750 active colleagues using data,
  • Integrated more than 250 data streams without impacting performance,
  • Enabled data-driven decision-making at every level.
Tableau's visual approach allows employees to easily identify trends and anomalies. This has led to an improved customer experience, increased efficiency and a smaller carbon footprint.

ddbm's Role
During implementation, ddbm provided indispensable support. Their expertise ensured a smooth rollout and quick adoption within the BI team. Although Bol.com now has a mature analytics team, The Information Lab's ongoing support remains valuable.

About Bol.

bol. is the largest online store in the Netherlands and Belgium. It started in 1999 as an online store for books, but grew into a platform where you can buy almost anything: from electronics, toys and household items to clothing and food. In addition to its own sales, bol. is also a marketplace where thousands of external sellers offer their products.

"The support from ddbm (Previously: The Information Lab) has been invaluable, especially during the initial rollout phase. Their knowledge and expertise helped the BI team quickly get up to speed with Tableau, giving us the momentum we needed for a successful implementation."
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Anne van den Brink

Business Intelligence Manager

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