Challenge
Sparkles aims to make personalized designs accessible to everyone through easy-to-use online software. The company supports customers in creating personalized cards and products for life's special moments, such as birth announcements, wedding cards and bereavement cards. With ambitious plans for international growth, Sparkles continually looks for ways to leverage data-driven insights and increase their customer satisfaction.
Solution
With Tableau, Sparkles gets daily insights into their organization's performance, from segment analysis to product groups. Alteryx is deployed to prepare data more efficiently, making Tableau reports faster and clearer. Together with DDBM, Sparkles has developed dashboards, such as a customer journey dashboard that brings together data from multiple sources.
Result
Thanks to the combination of Tableau and Alteryx, Sparkles has crucial insights into their business within seconds. This allows them to make quick, data-driven decisions, helping to grow in competitive markets. With better prepared and clearer data, Sparkles has a better grip on the customer journey and can manage the business more efficiently and in a more targeted way.
Partnering with DDBM
"DDBM helped us take the first steps with Tableau and later Alteryx. Their support is not only expert, but also personal and warm. The fact that we always get a reliable answer quickly makes them a real partner," said Matthijs Schalk, Marketing & Innovation Officer at Sparkles.
