---
title: Story Telling With Tableau
description: Story telling is an ancient and powerful tool for communicating ideas. While telling a story we have to keep in mind the following
---

[DDBM Blog ](https://www.ddbm.com/blog)

# [Story Telling With Tableau](https://www.ddbm.com/blog/2021/09/23/story-telling-with-tableau)

 Geschreven door [Priyadarshini Ramabadran](https://www.ddbm.com/blog/author/priyadarshini-ramabadran) | 22 Sep, 2021

“*Most people don’t know what a story is until they sit down and write one*“

–*Flannery O Connor*

Story telling is an ancient and powerful tool for communicating ideas. While telling a story we have to keep in mind the following

- How to leverage the power of story telling
- What makes a good story
- What are the potential pitfalls of story telling?
- Have I applied the 3 C’s of a basic story arc 
    - Context
    - Challenge
    - Conclusion

Data tells what is happening and story tells why it is happening

**STAY FLUID IN TABLEAU**

1. Use variety of sources and options
2. Use story points to build and organize
3. Toggle to refine and optimize
4. Add or remove as the story requires

**USE ONLY WHAT’S NEEDED FOR 3 C’s**

Be focused and selective

- In presentation
- In how you extract and interpret data
- Draw correct conclusions

**TWO IMPORTANT CONSIDERATIONS**

- EXPRESSIVENESS: Do you have a data to express story accurately?
- EFFECTIVENESS: Does presentation style effectively convey data’s meaning?

**DATA STORY TELLING TIPS**

- Check your facts
- Focus on the key statistics to become focal pointed
- Convert data into visual form
- Present insights from the data
- Make facts relatable using representatives

**PRO’s OF USING STORIES**

- Story improves comprehension and recall
- Story evokes empathy and emotions
- Stories engage more  of the brain than just facts and figures

**CONS OF USING STORIES**

- Stories can distort data with meaningless patterns
- Creates false narratives
- Seeing patterns leads to false conclusions

[Volledig bericht weergeven](https://www.ddbm.com/blog/2021/09/23/story-telling-with-tableau)

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